Privacy Notice

Hugh Rice Limited (herein ‘we’ or ‘us’ or ‘our’ or ‘the Company’) process personal information in accordance with this privacy notice, and any published supplemental privacy notices within the Company e.g., HR related data processing, in compliance with the relevant United Kingdom data protection laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why, and when we process your personal data.

This primary privacy notice applies equally to all brands and companies under Hugh Rice (Holdings) Ltd including, Hugh Rice Limited, Hugh Rice (Whitefriargate) Limited, Hugh Rice, Hugh Rice Jewellers, and Hugh Rice The Jewellers, Hugh Rice Beverly, and Luxe by Hugh Rice.

The Company’s registered office is at 48 Queen Street, Hull, United Kingdom, HU1 1UU, and we are a company registered in England and Wales under company number 02065159. We are registered on the Information Commissioner's Office Register; registration number Z5312457, and act as the data controller when processing your personal data. We have an appointed ‘responsible person’ whose role is for the oversight of, and compliance with, data protection law, and they can be contacted via, or by telephone using 01482 211233 and asking for the ‘responsible person for data protection’, or you can address your letter post, FAO the Data Protection Responsible Person, Hugh Rice Limited, Vittoria House, 48 Queen Street, Hull, HU1 1UU.

Information that we collect

We process your personal information to meet our legal, statutory, and contractual obligations, and to provide you with our products and services, or when you are applying to us about employment. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this, the Company privacy notice.

The personal data that we may collect and process, include and may not be limited to:

Personal data processed as part of the Company’s functions and processes, but may not be limited to:

  • Name, gender (should you choose to give it), birth dates, etc. (relating to customers, staff, career applicants, etc.)
  • Personal identifiers, e.g., National Insurance number, work IDs, etc. (relating to staff, applicants, etc.)
  • Home address and personal contact information, phone, email, etc. (relating to customers, staff, applicants, etc.)
  • Business contact and email details, phone, email, etc. (relating to suppliers, service providers, business connections, etc.)

We collect information in the following ways:

When purchasing products and services in our shops, face-to-face, or online at our website; via online enquiry forms on our website; via our Live Chat Application; via emailed enquiries; via career applications; via general correspondence; via telephone enquiries, via supplier due diligence and contract management.

How we use your personal data

We take your data privacy very seriously and will never disclose, share, or sell your data without your consent, unless required to do so by law, or as per any of our published lawful purposes below. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time. The purposes and reasons for processing your personal data are detailed below:

  • We collect and store your personal data when responding to your enquiry via our website, through social media, the telephone or in person, or via our Live Chat Application.
  • We collect and store your personal data in providing our products and/or services and when responding to enquiries relating to these.
  • We collect and store your personal data a part of any career application or fulfilling a contract with you as a contractor working with us or as an employee of the company.
  • We collect and store your personal data as part of our legal obligation for business accounting and taxation purposes.
  • We collect and process your personal data as part of our security processes, checks, crime prevention measures, etc., which includes the use of CCTV.
  • We collect, process, and analyse your personal data when you visit and move around our website (see Cookies below to understand and control this).
  • Some of our partners technologies and third-party vendors may collect and process your personal data as you move around our website (see Cookies below to understand and control this).

We may occasionally send you marketing information where we have assessed that it is beneficial to you as a client, and/or in our interests. Such information will be non-intrusive and is processed on the grounds of legitimate interests and in all cases, you will have the clear ability to opt-out of future marketing contact.

Your Rights

You have the right to access any personal information that we process about you and to request information about:

  • What personal data we hold about you.
  • The purposes of the processing.
  • The categories of personal data concerned.
  • The recipients to whom the personal data has/will be disclosed.
  • How long we intend to store your personal data for.
  • Where we did not collect the data directly from you, information about the source of that data.

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent other than for the purposes specified in this notice or where there is a legal requirement. We use some third parties to provide the services to our business functions that enable us to deliver our services to you.

All third-party processors acting on our behalf only process or access your data in accordance with instructions from us, and comply fully with this privacy notice, data protection law and any other appropriate confidentiality and security measures.

These third parties may include our legal and accountancy professionals, our network and infrastructure support providers, and our contractors supporting our systems development and programming, and where these parties are required to access personal data, they will do so under a legal contract or an agreement known as a Data Processing Agreement, depending upon their contractual status.

Other third parties who may have access to your personal data include Google and other third-party application providers such as Live Chat.

Google provides analytical information to us about your movements through and around our website and you can learn more about this and how to control cookie use, in our Cookies section below and also by reading ‘How Google uses cookies’.

Live Chat support our website’s ‘Live Chat’ application, processes and support should you wish to communicate directly with our staff via text, whilst looking around our website. They act as a data processor to us under a data processing agreement. You can learn more about them and their sub-processors on their published Privacy Policy.

Safeguarding Measures

We take your data privacy seriously and take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure, or destruction and have several layers of information security measures in place, including but not limited to:

  • SSL, TLS, encryptions, pseudonymisation, restricted access, network authentication, firewalls, anti-virus/malware etc.
  • Two-factor authentication (O365).
  • Data is encrypted at rest and in transit.

Transfers outside the United Kingdom

Personal data of United Kingdom data subjects is protected by the United Kingdom General Data Protection Regulation (UK GDPR) but some other countries may not necessarily have the same high standard of protection for your personal data.

The Company makes use of limited data services and data processors who support our operations, that are base in countries outside the UK including the European Union (EU) and the United States of America (USA). Transfers of personal data to service providers base in the USA, are done so under Standard Contractual Clauses (SCC) as permitted in such cases under UK data protection law. Also, transfers to EU based processors (servers), are permitted under UK data protection law on the basis of Adequacy.

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to us however, as this information is required for us to provide you with our products/services or respond to your enquiries, we will not be able to offer some or all our products/services without it.

How Long we Keep your Data

We only retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. As an example, we are required under United Kingdom tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years plus the current year, after which time it will be destroyed.
Where you have explicitly consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.

Lodging A Complaint

We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO).

To contact the Company or any of the Group Companies:

  • Postal contact: FAO the Data Protection Responsible Person, Hugh Rice Limited, Vittoria House, 48 Queen Street, Hull, HU1 1UU.
  • Telephone: 01482 211233 and asking for the ’responsible person for data protection’.
  • Email:

To contact the Information Commissioner’s Office:



How we use cookies

The Company is permitted under data protection law to place cookies on your device that are essential and / or necessary for the function of our website, without seeking explicit consent however, we must explain to you what they are and what they do. These can be identified in the Cookie list below which are placed when visiting our website, as Functional and / or Necessary.

Data protection law also permits us to place other cookies that assist in enhancing the performance of our website, such as analytical, and tracking cookies however, before these can be placed, we must seek your explicit consent and provide you with the opportunity to allow or decline the placing of these cookies. This is why you were / are being told about these cookies in our small Pop-Up when you first visit our website.

A ‘cookie’ is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. When you visit a site that uses cookies for the first time, a cookie is downloaded onto your computer/mobile device so that the next time you visit that site, your device will remember useful information such as items added in the shopping cart, visited pages or logging in options.

Cookies are widely used to make websites work, or to work more efficiently, and our site relies on cookies to optimise user experience and for features and services to function properly.

Third party vendors, including Google, use cookies to serve advertisements based on a user's previous visits to our website or other websites.

Google's use of advertising cookies enables it and its partners to serve advertisements based on and users visit to our sites and/or other sites on the Internet. Users may opt out of personalised Google advertising by visiting Ads Settings. (Alternatively, users opt out of a third-party vendor's use of cookies for personalised advertising by visiting

Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies, you may find this affects your ability to use certain parts of our website or services. For more independent information about cookies visit