History of Thomas Sabo

The story of Thomas Sabo as a brand and a worldwide phenomenon centres around a founder committed to quality and passionate about fashion, with the foresight to generate desirability.


In 1984, a young Thomas Sabo started his own business. Initially using his own jewellery designs, he sought out manufacture in Asia to ensure exceptional quality and sold his pieces at specialist jewellery fairs.


Two years later, his ear cuff design becomes an instant bestseller for the company. Taking inspiration from the rebellious London punk scene, it became the fashion statement for a new generation.


In 1992, Thomas Sabo made a decision that would help shape the direction of the company; he employed a talented young graphic designer by the name of Susanne Kölbli. Originally his head designer, Kölbli is still with the company more than two decades on, now overseeing all things artistic as Creative Director. This investment in talent and experience would later become integral to the Thomas Sabo ethic and part of the reason why it became such a global success.


With fourteen years of experience in the industry and an ever-growing fanbase, Thomas Sabo opened it’s first store on 1st October 1998 in the heart of Frankfurt to much admiration.


Over the following years, the company continued to develop their brand and create an instantly-recognisable jewellery portfolio. Under the creative eye of Kölbli, in 2005 Thomas Sabo designed and released a charm bracelet that immediately set it apart from other jewellers. The classic jewellery piece was transformed into a highly-desirable accessory, allowing the wearer to showcase their own distinct, personal style. From there, the Charm Club was born, putting Thomas Sabo at the forefront of international jewellery design.


Thanks to their immense popularity, in 2007 Thomas Sabo was able to create the Thomas Sabo Foundation and actively work to make the world a better place. Under the chairmanship of his wife Luz Enith Sabo, the organisation began creating international charity projects for children and adolescents.


That same year, the ‘Rebel at Heart’ collection was released, providing a jewellery option for men, utilising oxidised silver to create darker designs full of shadow to offer a more masculine style.


Two years later, in 2009, Thomas Sabo further expanded their product range by introducing a line of watches. Incorporating the confident, bold designs their jewellery collections had become renowned for, their watch collection offered superior quality at an affordable price.


2014 saw the release of the Karma Bead collection. An innovative new way to personalise your look, the collection took inspiration from the Far East, focusing on spirituality to offer a truly unique look and experience for the wearer.


The engravable Love Bridge range was introduced a year later, providing yet another way to personalise jewellery by added an individual message to silver pendants and bracelets.


Forever looking for ways to innovate and provide inspiring jewellery choices for their fans, this year marks the release of an exciting new venture; Generation Charm Club Collection. This launch reinvented the world of charms, blending high fashion with vibrant designs to create a completely new way to express yourself through the jewellery you wear.